The History And Evolution Of Digital Marketing
However, if you are looking for ways to move beyond these targeted audiences or reach new targeted audiences across the nation or the globe, digital marketing can help you increase your overall reach. Remarketing ads on social media, you can increase sales by showing consumers what they left behind or remind them why your brand is so great. By re-serving personalized ad content to customers who have not yet followed through with their purchase, you can stay top of mind and work to encourage their future purchasing. The modern consumer is increasingly moving toward a more digital experience when it comes to researching and making purchases. Search engines like Google remain the most popular channel for consumer research. It is vital that companies’ work is visible during these digital searches so they can engage the customer and work to influence their purchasing decisions by providing valuable information. SEM, also known as PPC advertising, involves the purchase of ad space in prom...